Sara Grace founded Pooey Mu in 2022 to provide a line of high-end grooming products for dogs. "Pooey" was the name of Sara Grace's first dog, a Goldendoodle she adopted as a puppy. Although born as "Sadie," Sara Grace quickly nicknamed her "Pooey," which later evolved into "Pooey Mu."
"Once the 'Mu' was added, I could never stop saying 'Pooey Mu,'" confides Sara Grace. "Mu" is a variation of the word "Mou," used by a Greek friend of Sara's meaning "mine."
"Even after I moved to France in 2019, Sadie always remained 'Pooey Mu' to me. And that's exactly what she was: 'My Pooey'."
Sara Grace always struggled to find the right grooming products for Pooey, whose curly blonde coat tended to mat easily. She needed quality products to nourish and condition her hair, as well as special care such as ear cleaning, flea and tick prevention, dry paw prevention, and more.
"After living in California for 27 years, I decided to return to France where I had studied during high school and university." says Sara Grace. "There was something about the sensory culture there that I was craving and that greatly appealed to me. Less than two months later I settled in Paris, Pooey Mu by my side."
Once in France, Sara Grace again noticed the absence of high-end pet grooming products even in the most select boutiques parisiennes. Despite the abundance of products available on the market, almost none of them met Sara Grace's standards.
As she had already been working in the dog business in the United States it was only natural that Sara Grace decided to create a line of high-end grooming products for canines based in France. Since the finest ethically sourced natural ingredients, including pure therapeutic grade essential oils are readily available in France, plus the fact that some of the best formulators and labs in the world are based there, Sara Grace could not think of a better way to serve the global canine community.
"Pooey Mu's mission is to provide natural, luxurious grooming products for pets using only the finest ethically sourced natural ingredients, including pure therapeutic grade essential oils. All of our products are formulated in France."
Pooey Mu products will be available early 2024.